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Consumption of Sports Nutrition Products on the Rise

In modern times, the world population has become more health conscious and are embracing a healthy lifestyle. The sports nutrition market in Asia-Pacific has …

Sport Nutrition Brand Trusource Spreads Across U.S.

Less than a year after launching its brand exclusively at Kroger stores, sports nutrition brand trusource is expanding its retail presence to Target, …

The Launch of the E-hydrate Ambassador Program

E-hydrate, the maker of natural on-the-go protein, hydration and energy products, is excited to announce the official launch of the E-hydrate Ambassador …

BiPro USA Announces New Protein Water Product

It’s now easier than ever to enjoy BiPro USA’s clean protein while on the go. The protein brand today introduced portable BiPro Protein Water, …

Starting Up is a Sport

Ever since I could remember, I had a dream of suiting up for the Boston Bruins. Blinded with a love for the game, I had little contact with what many would …

Niche Sports Drinks Becoming Popular Amongst General Public, Report Says

  Functional sports drinks have been used by athletes for decades. But now an increasing number of non-athletes are turning to them as a low-calorie way to …

The TOP 6 functional ingredients for sports drinks in 2016

January may seem like the quietest month of the year. The holidays are over, and we’re all getting back to our daily routines. But the opposite is true for …

TRUEnergy Kickstarter – Innovative Sports Beverage

Innovative nutrition startup, TRU, Inc., will be releasing its first product line, TRUEnergy, through Kickstarter on November 17th. TRUEnergy is a green tea …

BCAA pre workout drinks is a new trend in sports drinks

Nowadays, sports drinks category is becoming more interesting for beverage entrepreneurs and SMEs. There is a big opportunity for innovation. For the last 2 …

Sports nutrition: Curcumin may support against oxidative stress in muscles

Indena’s bioavailable curcumin formulation MERIVA® may attenuate exercise-induced DOMS (Delayed Onset Muscle Soreness), says the first study in humans …