DrinkPreneur

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Bitter Flavors In Alcoholic And Soft Drinks

Bitters have been well known for centuries, not only as a special type of alcohol, but also as a medicine that improves digestive activity. What makes bitters …

VIVA – Natural Sugar Free Functional Drinks

VIVA brand has released 4 different functional beverage types since the very beginning. PET wide neck bottles with 330 ml capacity are covered with colourful …

Aquafina Unveils New Line Of Flavored Sparkling Water

Aquafina™ announced a new line of flavored sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option. As the …

Nari Juice – Magnificent Palm Juice Infusion

One of the latest trends in the market is plant water or sap products. Birch or maple sap is becoming quite a common raw material used in such type of …

Caliente Spring launch in China!

– Caliente is a new Swedish brand and a highly unique drink, which makes the international feedback to date pretty amazing, CEO and Founder Thomas Adner …

Spirulina based beverages are the next big thing, according to Smart Chimp

I remember the day I was scrolling on Twitter when my eyes were suddenly caught by Smart-Chimp. Everything, starting from the packaging and ending with the …

Unique Soft Drink Development – Cinnamora experience

A huge variety of different beverage products reach the market every year. Some of them are copies of well-known products, while others are unique products, …

Caliente – a Warming Spicy Drink

“An organic non-alcoholic juice drink infused with chili” – the second thing that you see after the name which is written in capital letters – …

Storytelling in Non-alcoholic Beverage Advertising

Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic …

Cornny Blackcurrant Kvass Drink

Very colourful design with purple berries on the can is well matching with an idea of the soft drink which catches the eye from the first look. Products are …