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How To Brand A Beverage?

Branding is a hugely important aspect for any drink put on the shelf. For new products especially, people make judgments largely on relatable branding that …

Croxsons’ Stunning Black Bottle for 6 O’Clock Gin’s Limited Edition

Since Bramley & Gage’s partnership with Croxsons for the re-launch of their 6 O’Clock gin, the Brunel Edition is the first limited edition gin for 6 …

Seeds&Chips in Partnership with Growth Train

Seeds&Chips is the top food innovation event worldwide. The Summit brings together hundreds of startups, companies, universities, institutions, investors, …

Boxed Water Welcomes Rob Koenen as Chief Marketing Officer

As the leader and a pioneer in the sustainable packaged water category, Boxed Water looks toward the future with the addition of Rob Koenen as their Chief …

Nestlé Pure Life Purified Water Unveils New Global Campaign

Under the banner of “Pure Life Begins Now,” Nestlé Waters North America today announced the launch of a global advertising campaign focused on its …

Hennessy Kicks Off Partnership With International Champions Cup

Hennessy, the world’s best-selling Cognac, is proud to serve as an official partner of the International Champions Cup (ICC), the premiere pre-season …

How to Get Your Online Beverage Business Off the Ground?

In these hot summer days, we all love a cool beverage or a refreshing herbal tea to stay hydrated. Of course, the market for specialist drinks has become much …

Bacardi Employees Team Up with Surfrider Foundation

Teams of Bacardi employees, ecology experts and volunteers for Surfrider Foundation’s Miami chapter recently worked together to help restore the beach …

Soylent – Engineered Nutrition

One of the biggest demands of the millennial generation is functionality; everyone wants to consume something useful, healthy and portable in order to save so …

Stoli Vodka Introduces “Raising the Bar”

Stoli Vodka, the original premium vodka with uncompromising quality since 1938, today announced “Raising the Bar,” a platform dedicated to …