Soylent – Engineered Nutrition

One of the biggest demands of the millennial generation is functionality; everyone wants to consume something useful, healthy and portable in order to save so precious time.  Another trend are plant-based protein beverages. However,  the most innovative drink category of late is meal replacement or liquid meal. One of the pioneers and leaders in this market is Soylent. The drink was first launched in powder form, but after sometime a liquid version was released as well.

Soylent Drink provides 20% of your daily nutritional requirements and 400 kcal. in each 14-oz. bottle. It has a truly original taste that has been adapted into three delicious flavours: Original, Cacao, and Nectar.

The drink is packed into a plastic bottle with black letters on a white background. A clear message is conveyed with a note on the front: “Ready-to-drink meal! Low glycaemic index, plant-based, 20% of daily nutrition.” These are the most important facts about the drink itself.

After opening the bottle, you can feel the not too intense, yet sweet aroma reminding of wheat flour or grain. The colour of the drink is white and milky, as is the turbidity. A simple taste provides a heavier-than-milk mouthfeel. It is very smooth while drinking, but  leaves a very slight grainy feel after swallowing.

The taste is slightly sweet, neutral with delicate notes of nuts or cereal. A whole bottle contains 20 g of plant protein, 9 g of sugars, 37 g of carbohydrates, 21 g of fat and of course 400 kcal. All of it is fortified with a list of essential vitamins and minerals.

Trying out this growing category of beverages is definitely worth it. If you are in a hurry and do not have time to have a healthy snack or meal, it is better to grab Soylent than to have junk food.

For more information visit Soylent website.

• Marketing
• Review
• Smoothie