Beverage News
Elephant London Dry Gin Launches to Marks & Spencer Nationwide
Elephant Gin is a premium handcrafted London Dry Gin of 45% alcoholic volume, made with carefully selected ingredients that capture the spirit of Africa. September 2017 will mark Elephant Gin’s ex-pansion into the UK high street with its launch to select Marks & Spencer stores nationwide.
Inspired by the traditional sundowner experience after a day out in the African bush, Elephant Gin is produced for wildlife adventurers and urban explorers alike. Handcrafted in Germany with high quality production stand-ards, the gin is distilled using fourteen botanicals, including rare African ingredients to create the gin’s distinctive flavour profile.
Tessa Gerlach, Co-Founder of Elephant Gin comments, “We’re incredibly excited to be expanding Elephant Gin to Marks & Spen-cer as we applaud their excellent reputation for quality and are keenly aware that they are very selective with bringing in external brands, so it’s an honour to be listed.
“It also comes at a great time, with Christmas fast-approaching, we anticipate the gin faring very well with those looking for a unique gift and a beautiful gin for festive cocktail parties.”
The company also gives back to what inspired the gin in the first place – Elephant Gin contributes 15% of all proceeds to two Afri-can elephant foundations to support the preservation of the African wildlife and to help ensure that future generations will also be able to explore these magnificent landscapes.
Made in small batches, Elephant Gin is produced using the traditional method of copper still distillation. The botanicals include the savannah’s “superfruit” Baobab, the extraordinary Buchu plant with a flavour similar to blackcurrant, and the African Wormwood introducing a sharp floral note. Locally sourced spring water, fresh apples and other select ingredients enhance the purity and smoothness of the gin’s finish.
The gin’s distinct nose first yields a subtle juniper aroma, with an undertone of mountain pine and other herbaceous notes. The taste is complex but strikingly smooth, encompassing floral, fruity and spicy flavours, which can be enjoyed both straight and in a cock-tail.
Elephant Gin’s bottles are custom-made, adorned with hand-written labels, embossed with a crest and sealed with natural cork. Each batch is named after past great tuskers or elephants that Elephant Gin’s partners currently help to protect.
The team behind Elephant Gin were inspired to create the gin following their own travels as well as their work supporting founda-tions in South Africa. With a vision to conserve the wildlife they feel so passionate about, the couple decided to launch a product that would help conservation trusts. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future.
For more information visit Elephant Gin website.
