Beverage News
7-Eleven Tests First Ever Self-Chilling Canned Beverage
7-Eleven, Inc. is rolling two ground-breaking launches into one with the introduction of its proprietary Fizzics Sparkling Cold Brew Coffee in the first self-chilling cans available to the public in the U.S. During the test launch, the groundbreaking Fizzics Sparkling Cold Brew Coffee drinks are available exclusively at select participating 7-Eleven stores.
Created by The Joseph Company International Inc., the innovative Chill-Can® technology filled with the Fizzics coffee drink is being tested at 15 Los Angeles-area 7-Eleven® stores.
On the leading edge of coffee trends, the Fizzics Sparkling Cold Brew Coffee drinks are available in three flavors – Regular, French Vanilla and Caramel. Made with 100 percent Arabica beans and all natural flavors, each 8.4-ounce can of the fizzy brew contains only 50 calories, 10 grams of sugar and less than 80 mg. of caffeine.
The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilizes reclaimed CO2 and the process automatically chills the can and the sparkling coffee beverage inside. The self-chilling can has been recognized by the Environmental Protection Agency (EPA), NASA and the U.S. Army.
“Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage,” said Tim Cogil, 7-Eleven director of private brands. “Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer. Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
Source: 7-Eleven
