Beverage News
Croxsons Support Historical-Themed York Gin Launch
The York Gin Company is a new craft gin company making quality spirits in the historic city of York. Using traditional methods to make their classic dry gin in a copper still named Ebor, after the Roman name for York, Eboracum, the self-funded distiller has used Croxsons to supply them with a primary packaging solution that evokes the ‘solid, reliable and historic’ significance of the ancient city.
Croxsons provided square based bottle designs in 700ml, 500ml and 50ml sizes – the latter included in the mix as a visitors’ gift or souvenir option. The weighty bottles help reinforce the quality of the product, whilst matching the overall ‘York’ branding based on the castellated city itself.
Commenting on the packaging, the York Gin Company’s Emma Godivala said: “We are very excited to be launching the first gin made in the ancient City of York, and we’ve had much support from other gin makers and enthusiasts – especially within Yorkshire itself. Croxsons have been great in helping to cement our brand across a number of formats. They have worked closely with us to understand our passion and provide solutions. We have exciting plans for creating special editions to complement York – current ideas are Roman and Viking inspired gins – we look forward to Croxsons’ further assistance in helping to develop these ideas in the future.”
Croxsons’ Tim Croxson said: “Working with craft distillers such as the York Gin Company is always a creative experience – in this case promoting added-value for the brand, with the square, weighty packaging working in tandem with the hand-drawn label and authentic closure to complement the city’s rich medieval history. For us, this is how we do business – collaborating and being in-tune with brands in providing them with distinctive, fit-for-purpose premium packaging that is fully representative of their vision.”
In supplying a broad base of clients ranging from artisanal producers to seasoned, multinational brand owners, with glass packaging and closure solutions for 145 years, Croxsons faultless commitment to quality continues to provide leading brands with unique packaging solutions. From collaboration, design and container, to closures, decoration and logistics, their ‘customer journey’ seeks to ensure clients get their product in the right bottle, with the right closure.
Source: Marbles PR
