Beverage News
True Citrus and Diamond Crystal Announces Partnership
Al Soricelli, CEO of True Citrus Co., and Tony Muscato, President and CEO of Diamond Crystal Brands, have announced a new business relationship to further grow True Citrus in the Foodservice channel. Effective July 1st, Diamond Crystal Brands will be licensed to exclusively distribute and sell the True Citrus portfolio in Foodservice.
“We are very excited about our new business relationship with Diamond Crystal Brands. Diamond Crystal enjoys an outstanding Foodservice industry reputation for manufacturing and distributing high quality products in addition to exceptional sales and marketing expertise. True Lemon and True Lime are an ideal fit for the foodservice operator, and it will be exciting to watch distribution grow,” commented Soricelli.
True Citrus manufactures and distributes a unique, proprietary line of crystallized citrus based products for retail, foodservice and commercial ingredients. Using only simple, Non-GMO ingredients, its flagship products, True Lemon and True Lime, provide consistent fresh-squeezed lemon and lime taste in a crystallized, shelf-stable format, making them perfect alternatives for the inconsistent quality and expensive citrus alternatives now being used.
True Lemon and True Lime®are available in single-serve sachets for front-of-the-house and in larger size containers for uses in back-of-the-house recipes. Currently in the Foodservice channel, True Citrus products can be found in over 35,000 foodservice operations including cafeterias, healthcare facilities, quick serve restaurants, airlines, hotels and convenience stores.
Tony Muscato of Diamond Crystal explains, “True Citrus offers a truly unique family of exceptional quality products that are on trend with what consumers and foodservice operators are demanding. We are thrilled to add True Citrus to our portfolio of other premium brands and solutions. The True Citrus line offers clean ingredients, and a taste that is on par with fresh but has the consistency, ease of use, safety and shelf stability that fresh lemons, limes and juices cannot provide for an operator’s menu.”
Source: True Citrus
