Beverage News
Gluten Free Beer Market Increases Due To Growing Comsuption
Gluten Free beer is produced using gluten free raw materials such as millet, rice, corn and/or buckwheat. Moreover, new technologies developed by large players such as Doehler and DSM, the brewers can now manufacture gluten free beers with conventional raw material such as barley and wheat.
Doehler, has patented the technology that helps manufacture of gluten free beers that taste as traditional beer and brewers are not required to make any significant changes in the classic brewing process. Infinium Global Research predicts the global gluten free beer market to grow at a CAGR more than 40% over the period of 2016 to 2021.
There has been significant increase in the number of breweries in the U.S. over the last few years. Moreover, craft beers have experiences significant rise over the past few years. Although, the global beer market has experienced sluggish growth, gluten free beers have experienced significant growth over the past few years.
One of the leading gluten free beer companies New Planet Beer Company has experienced growth over the past few years and has launched new products in the U.S.
Globally, the gluten free beer market is expected to be driven by factors such as raising health concerns among the consumers thereby increasing demand for gluten free products, new product launches and innovations by leading companies, and aggressive marketing by retailers about gluten free products.
One of the primary challenges of the market is lack of awareness among the consumers about gluten free beers and the consumers are still apprehensive about the taste of gluten free beers, however with companies and retailers aggressively marketing the gluten free products, the impact of such challenge is expected to be diminishing over the forecast period.
Currently, North America is the largest consumer of gluten free beers followed by Europe, Latin America is expected to grow at the highest CAGR followed by Asia Pacific over the period of 2016 – 2021. Among the product segments, the craft beer is expected to be the largest product segment. Furthermore, bottled beer is expected to dominate the global gluten free beer market by packaging over the forecast period.
Source: Reportlinker
