Beverage News
20th Edition IFE 2017 Preview
Back for its 20th edition, IFE 2017 (The International Food & Drink Event) is getting ready to open its doors to a fantastic, vibrant four-day food and drink extravaganza.
Bursting with NPD, product launches and category innovation, IFE 2017 at ExCeL London is the perfect playground for industry buyers from around the world. Featuring more than 1,350 global food and drink suppliers, IFE provides the tools to stay one step ahead of industry trends.
Inspiring buyers and suppliers alike, IFE 2017 is expected to welcome more than 29,000 attendees from 108 countries, over 35 industry leading speakers as well as top chefs from a diverse range of culinary backgrounds and channels over the four days.
The dedicated Drinks section will showcase products from a range of exhibitors such as T Plus Drinks (stand N2350), a new generation of healthy, hot drinks made by blending herbs, green tea, natural fruit and daily essential vitamins. Irish exhibitor Celtic Pure (stand N2102) source their award-winning still and sparkling water from the ancient Drumlin Hills in rural Ireland, providing the purest water possible.
Finally, alcoholic drink options will be offered by companies such as KOLD Group (stand N2143) who will exhibit a creative premium alcoholic drinks range designed for cocktail lovers who want to enjoy the perfect cocktail at home. Whilst Biddenden Vineyards (stand N2748), a family run commercial vineyard since 1969, produces 11 varieties of grapes that go into their award-winning Rosé, White, Red and Sparkling English wines.
The 2017 edition of IFE will see many new attractions including The Ice Café, run in association with British Frozen Food Federation and Craft Guild of Chefs and The Staff Canteen Live where chefs will demonstrate a range culinary skills and recipe ideas.
IFE 2017 is also proud to unveil two brand new speaker stages – the Talking Trends stage, which will shine a spotlight on the newest NPD, and the Big Picture theatre, which will tackle the hard-hitting issues facing the industry. With so many of the industry’s leading names in one place, attendees should take full advantage of the new Networking Hubs which will enable buyers to create new contacts, and develop existing ones whilst still being in the heart of the action.
Continuing to build on its reputation for innovation, IFE 2017 will showcase products that genuinely lead the way in the wider market, recognising the most innovative at the World Innovation Food Awards. The winners will be announced on the Big Picture theatre on Monday 20 March.
Additionally, buyers looking to pick up on the latest hot beverage trends can follow one of IFE’s “Trend Trails”. The simple to follow trail maps will highlight relevant stands to source new and on-trend produce in specific on-trend categories including hot beverages.
With so much to see and do, IFE 2017 has created a brand new personal itinerary planner, enabling buyers to pinpoint the products, chef demos and seminars they don’t want to miss. The new tool aims to ensure that visitors leave with greater inspiration, newer ideas and wider knowledge of the industry.
IFE 2017 is co-located with Waste-Works and Pro2Pac, so together the three events cover the entire supply chain – from Farm to Fork to Fertiliser and Fuel.
Register now via the IFE website (www.ife.co.uk) for your free entrance badge and save paying £25 on-the-door.
Don’t forget to follow the action on Twitter @IFEexhibition using #IFE17 and #IFEintro.
Source: IFE
