Beverage News
True Citrus Launches 2017 “New Year, True You” Challenge
True Citrus, the Baltimore-based manufacturer of True Lemon and True Lime low-calorie lemonades and limeades and unsweetened citrus sachets, announced today the launch of the brand’s first “New Year, True You Challenge,” which kicks off January 9 and runs to February 9, 2017. Inspired by the many Americans who commit to lifestyle changes at the New Year, the New Year, True You Challenge is designed to help participants maintain long-term healthy habits.
Guided by Kim Lyons, star of NBC’s “The Biggest Loser” and celebrity fitness trainer, the challenge features easy-to-follow workout videos, downloadable meal plans with simple recipes, helpful health and wellness tips, challenge tracking charts and more, all in an effort to help grow a simple New Year’s resolution into a new year-round way of life.
Join celebrity trainer Kim Lyons and True Citrus in the New Year, True You Challenge, which focuses on creating healthy habits for 2017 and beyond. Visit TrueLemon.com/trueyouchallenge for Kim’s work-out videos (for every fitness level), recipes, health tips, goal sheets and more. And while you’re there sign up for the New Year, True You Sweepstakes, a $5,000 trip for 2 to sunny California.Staying hydrated is easy with True Lemon lemonades & True Lime limeades.
Made with simple ingredients (so NO artificial sweeteners, flavors, preservatives, sodium or gluten), each convenient stick packet has only 10 calories per stick. Available in 9 delicious flavors including original, strawberry, wildberry and peach lemoande, and black cherry and watermelon limeade. And if you just want a fresh-squeezed lemon or lime taste, try True Lemon and True Lime. Available in over 34,000 stores nationwide.
“I know how tough it can be to maintain a consistent, healthy lifestyle, but I believe that small changes—such as staying hydrated throughout your day—can make a huge difference, which is why I’ve teamed up with the makers of one of my favorite products, True Lemon, for the New Year,” says Kim Lyons.
“The New Year, True You Challenge is designed to help participants implement easy changes that together help lay the foundation for a healthy, balanced lifestyle.”
A unique program with customizable options, the challenge allows participants to choose a plan that’s right for them, with specific goals to focus on such as weight loss, fitness, hydration, muscle building, healthy food substitutions and more. Plenty of accessible resources and information, curated by Kim Lyons, will be available on the brand’s newly updated website, www.TrueLemon.com.
Source: True Citrus
