Beverage News
Tiger Beer and WWF Join Forces to Fight Illegal Tiger Trade
Original artwork by 3890 Tigers artist Nick Gentry, photo credit: Tiger Beer (PRNewsfoto/Tiger Beer)
Tiger Beer and WWF are inviting people around the world to help fight illegal tiger trade and be part of 3,890 Tigers, a digitally-led campaign that uncages art and creativity to raise global awareness of the plight of wild tigers.
Tiger Beer and WWF Join Forces to Fight Illegal Tiger TradeOriginal artwork by 3,890 Tigers artist Hua Tunan, photo credit: Tiger BeerOriginal artwork by 3,890 Tigers artist Nick Gentry, photo credit: Tiger BeerAmerican rapper Dumbfoundead’s selfie art generated by AI, in the artistic style of 3,890 Tigers artist Mademoiselle Maurice. photo credit: Tiger BeerThe 3,890 Tigers campaign kicks off in Singapore with a public exhibition to heighten awareness towards the illegal tiger trade photo credit: Tiger Beer
Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts sold for profit through international criminal enterprises. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles. Today, illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated USD20 billion* per year.
3,890 Tigers is part of a six-year global partnership between Tiger Beer and WWF in support of Tx2, a global commitment made by the governments of the 13 tiger range countries to double the world’s wild tiger population to 6,000 by 2022. The six-year partnership kicks off in 2017 with a donation of USD 1M from Tiger Beer.
As top predators in the food chain, tigers play a vital role in maintaining healthy ecosystems that support many other species. They will soon disappear if nothing is done and, without tigers in the ecosystem, countless other species will be affected.
Leveraging the power of art, Tiger Beer has brought together six artists from six different countries to uncage their creativity and create unique pieces of artwork. Using Tiger Art Intelligence, a creative digital mechanism built on Artificial Intelligence (AI) principles, the public can now virtually collaborate with these artists to create their own unique versions of these striking artworks. Each selfie art generated by AI features the user’s selfie alongside that of a tiger, in the artistic style of one of the six artists.
“It is an honour for us to partner WWF in support of their conservation efforts. We can’t imagine a world without tigers and if they disappear, it would not only have an environmental impact, but also be a real loss for our culture.”
“Tigers are beautiful creatures that symbolise strength, courage and power, and it’s only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers. 3890 Tigers brings people and artists together through technology and our goal is to inspire a global movement by empowering a generation of young people to make a stand against illegal tiger trade and make demand for products with tiger parts socially unacceptable,” said Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific.
“The Tx2 goal is the best chance we have to secure the future of wild tigers, but we are running out of time. If we do not take bold and collective actions now, wild tigers may not have a second chance. This campaign with artists gives each of us the power to lend our voice to tigers. Each portrait created echoes the message that illegal tiger trade needs to stop immediately,” said Mike Baltzer, Leader of WWF Tigers Alive.
Source: Five Points Trading Company
