Beverage News
The Barefoot Bestie Labels Returns
In celebration of Pride Month and building community, Barefoot, an ally to the LGBTQ community since 1988, brings back its popular “Barefoot Bestie Labels” program, which allows wine lovers everywhere to customize Barefoot wine labels to share and enjoy with friends. Anyone looking to proudly celebrate their best friend can choose from three varietals – Moscato, Rosé or Merlot – to customize their own special rainbow-decorated labels. Available at barefootbestielabel.com, Barefoot fans can create their own customized label or select one of the pre-made compliments for their bestie such as, “Your true colors look perfect on you.”
Barefoot, America’s most awarded wine and bubbly brand, has been a long-standing ally to the LGBTQ community, making its first donation to an LGBTQ charity in 1988. For every “Barefoot Bestie Label” ordered, Barefoot will donate $1 to Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations.* Proceeds will be used by Broadway Cares/Equity Fights AIDS to continue helping men, women and children across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
Barefoot has added an additional extension to the program this year that will allow for consumers to see themselves on their very own Barefoot label. Those attending World Pride in New York City, as well as the Pride festivals in Washington D.C., Chicago, San Diego and Orlando can visit Barefoot’s on-site activation and jump in the brand’s photo booth with their friends. The Barefoot team will create a digital label for the consumer to share on their social media channels and celebrate with Pride how the community must #MarchOnward together.
2019 is the second annual “Barefoot Bestie Labels” program. In 2018, Barefoot’s label program benefitted Outfest, the leading organization in promoting equality by creating, sharing, and protecting LGBTQ stories on the screen. In 2018, the labels quickly ran out and supplies are limited this year, so order today!
“At Barefoot, we have always strived to make wine for everyone — no matter who you are or who you love — because we believe that wine is better when we enjoy it together,” says Anna Bell, Vice President of Marketing at Barefoot. “For over thirty years, we have been committed to being an ally to the LGBTQ community. This pride season, we are honored to partner with Broadway Cares to support its many important initiatives that improve and celebrate the lives of all people.”
Source: BareFoot Wine
