DrinkPreneur

Marketing

Sugar skull Rum invites You to Live…Love… and celebrate!

Cocktail lovers, it’s time to raise a glass!Sugar Skull Rum, a meticulously-crafted super-premium Rum made from fine Caribbean sugar cane molasses, is coming …

Fifty Shades Of Grey Wine Offers Fans The Chance To Live Like Christian And Anastasia

Fifty Shades of Grey Wine (www.FiftyShadesWine.com), featuring Red Satin and White Silk personally blended by author E L James, is thrilled to announce a VIP …

Jamba Juice Supports Breast Cancer Awareness Month With Launch Of National Pink Whirl Campaign

Jamba Juice Company , a leading healthy, active lifestyle brand, today launched its “Pink Whirl” in-store donation campaign to help raise …

WAT-AAH! Announces Partnership With Superstar Ariana Grande

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana …

Honest® Tea Refreshes glass bottles tea line to Enhance connection to Brand’s heritage and mission

Honest Tea, the top-selling organic bottled tea in the U.S., is refreshing its glass-bottled tea beverage line to deepen and broaden the brand’s mission and …

Absolut collaborates with Andy Warhol once again with latest limited edition

Absolut proudly introduces the Andy Warhol Edition, a new limited edition bottle celebrating creativity, pop art and the brand’s iconic collaboration with …

BeBevCo’s KOMA Unwind Liquid Relaxation Ingredients Kosher Approved

Effective immediately, KOMA Unwind Liquid Relaxation®  (drinks) ingredients is now kosher U approved. The announcement marks a major initiative to provide …

Transforming Tea Time

After decades of focus on coffee, the hot beverage market is turning its sights on the humble tea leaf. Stephanie Phillips takes a look at the latest …

Diet Coke® Invites Fans To ‘Get A Taste’ Of The Good Life

Integrated campaign explores fans’ unwavering love for the taste of Diet Coke, America’s No. 1 no-calorie sparkling beverage. Atlanta, September 22, 2014 …

Jim Beam selects Rexam Editions™ for limited edition World Cup cans

Rexam, a leading global beverage can manufacturer, has collaborated with Jim Beam Germany to produce limited edition World Cup cans. The celebratory designs, …