Beverage News
Health Binge Partners with EOS Fitness
A new health concept focusing on freshly prepared grab-and-go meals, Health Binge recently opened its first retail location in Las Vegas in December 2016. Just two months later, the company announces a partnership with growing regional health club chain, EOS Fitness, to open and operate foodservice markets within a majority of its locations throughout the West Coast.
Founded by former NFL captain Gerome Sapp, Health Binge was created on a foundation of nutritional convenience, to provide customers with fresh, portion-controlled, healthy gourmet meals at the ease of a fast food establishment. Sapp is currently working with KME Architects, known for their work with Starbucks and Port of Subs, to build out brand-consistent locations within 14 existing EOS Fitness clubs in Arizona and Nevada.
Health Binge expects to launch the foodservice markets inside EOS Fitness by March 1, and plans to grow with the company as it expands with new club locations in multiple markets throughout the Southwest. In addition, Health Binge plans to open more independent retail locations across Southern Nevada over the next year.
“We are extremely excited about this new partnership with Health Binge,” said Rich Drengberg, CEO of EOS Fitness.
“Health Binge’s unique brand of nutritious, gourmet ready-to-go meals are the perfect fit for the high quality level of amenities we offer our members, who we feel will greatly benefit from this additional service.”
“I am thrilled to be aligning with EOS Fitness, one of the fastest growing health club brands in the western U.S.,” said Health Binge founder, Gerome Sapp. “EOS and Health Binge are perfectly matched in our mission to focus on bridging healthy lifestyle with convenience for our clients. We look forward to growing together with EOS in expanding nutritional convenience to markets across the West Coast.”
Source: Health Binge
