Beverage News
Diageo & Zola Presents Their Collaboration
DIAGEO, a global leader in beverage alcohol is coupling up with Zola, the fastest growing wedding company in the country, to introduce a line of spirited offerings from the Ketel One Botanical series, Bulleit Frontier Whiskey, Tequila Don Julio and Johnnie Walker, just in time for summer wedding season.
“The bar is an important wedding moment that can sometimes be overlooked, and we hope to help inspire couples with a myriad of ideas for special experiences and gifts with our new partnership with Zola,” shares Amy Schmidt, Director of Strategic Partnerships at DIAGEO North America. “Your wedding day is supposed to be one of the happiest days of your life, so we at DIAGEO are thrilled to have the honor to be a part of the celebration and encourage everyone to enjoy responsibly.”
Available through Zola starting today, couples and wedding guests will have the opportunity to choose from three unique offerings that are designed to help personalize that moment, connect with their guests, and raise a glass to wedded bliss.
First on the wedding checklist: the registry! DIAGEO has chosen three of their most iconic and exclusive spirits to add to wedding registry offerings – Tequila Don Julio 1942, Johnnie Walker Blue Label, and Bulleit 10 Year Old. Guests will have the opportunity to customize the bottles with personal engravings and gift cards via Reserve Bar, creating a truly one-of-a-kind gift.
Partnering with Cocktail Courier, the premier cocktail kit delivery service, Zola and DIAGEO have created two beautifully-designed, custom cocktail kits that include everything you need to mix up the perfect Tequila Don Julio or Ketel One Botanical cocktail and help your wedding guests get a jump-start on the celebrations. The Will You Be My Bridesmaid? gives brides the opportunity to invite their bridesmaids to join their crew through a specialty Ketel One Botanical Spritz, while The Zola allows couples to welcome their guests to the wedding weekend with The Zola Paloma, a refreshing tasting Tequila Don Julio Blanco cocktail.
Perhaps the most unique and exclusive component of the DIAGEO x Zola partnership is the DIAGEO Experience Vehicle Reservation Service. Through this program, couples will have the opportunity to reserve an amazing DIAGEO Experience Vehicle for their reception. The DIAGEO Experience Vehicles available include: The Blade and Bow Horse Trailer and The Bulleit Bourbon Woody which will start at $20,000 each.
Source: DIAGEO
