Beverage News
Boxed Water Welcomes Rob Koenen as Chief Marketing Officer
As the leader and a pioneer in the sustainable packaged water category, Boxed Water looks toward the future with the addition of Rob Koenen as their Chief Marketing Officer. Boxed Water is committed to changing the way water is packaged, shipped, and enjoyed. To reach that mission, Koenen is charged with expanding the brand’s successful marketing efforts and deepening consumer connections, especially with the millennial consumers.
“Our highly engaged community wants to connect with Boxed Water through multiple touch-points in their day,” said Daryn Kuipers, CEO of Boxed Water. “Rob is exactly the person we need to cultivate and extend thoughtful conversations around sustainability, with a proven record developing lifestyle brands.”
In this new role, Koenen will be responsible for leading the brand’s communication efforts and e-commerce opportunities; with a focus on expanding brand awareness, and increasing consumer engagement. Rob’s extensive marketing and leadership experience is rooted in branded story-telling with innovative campaigns told through multiple communication channels.
“Boxed Water delivers a strong and simple message around sustainability and the importance of taking care of our planet,” said Rob Koenen, CMO of Boxed Water. “That message is already attracting passionate consumers, especially millennials. Our job is to make sure more consumers have the opportunity to join us in making a sustainable choice.”
Koenen most recently joins Boxed Water from the UGG Brand, where he was Global Vice President of Product and Marketing for their Men’s, Apparel and Kid’s Categories. Prior to UGG, Koenen held leadership positions at Wolverine Worldwide and Land O’Lakes.
Source: Boxed Water
