Beverage News
Jones Soda Launches New Line of Sparkling Waters
Created in response to increased consumer demand for healthier products, Jones Sparkling Water is available in four signature Jones flavors – Berry Lemonade, Fufu Berry, Green Apple, and Strawberry Lime. Featuring the iconic consumer submitted photos that Jones Soda is so well known for, Jones Sparkling Water is packaged in conveniently sized eight ounce cans, and is perfect for healthy school lunches, after school activities, and families on the go. Jones Sparkling Water is unlike any other product in its category, offering kids a way to enjoy the fun and tasty flavors they want, without all the sugar and calories that their parents don’t. With just two ingredients, water and natural flavors, Jones Sparkling Water has no added sweeteners of any kind, no added colors and no artificial preservatives.
With the addition of Jones Sparkling Water, the Jones product family now covers the full spectrum of consumer demand, offering something for everyone. Jones Cane Sugar soda is available in premium twelve ounce glass and cans, offering great traditional flavors like Root Beer, Cream Soda and Orange & Cream, as well as all the fun flavors Jones is so well known for. Jones Stripped, launched earlier this year, represents the brand’s entry into the natural category. Available in the same iconic twelve ounce glass bottles as its core product line, Jones Stripped contains only 30 calories, 8 grams of sugar and has no artificial sweeteners, colors or added preservatives. Targeted to the consumer who prefers something
lighter than a full calorie soft drink, Jones Stripped is available for the natural grocery, food service and drug channels. Now with the addition of Jones Sparkling Water, Jones is being introduced in a format and package size that can be consumed by a new generation of kids who are excited by their personal connection to the Jones brand via their photos, but in a way that parents can also feel good about.“We are bringing fun into this exploding sparkling water category, and in a unique way that appeals to kids”, says Jones Soda CEO, Jennifer Cue. “This is something we are all proud to stand behind. As the mother of a seven year old, I can identify with parents who are looking for something interesting, fun,
and healthful to give to their kids for lunches, or really anytime. With fun, natural flavors, no added sugar or preservatives and no added colors, Jones Sparkling Water is a great way to encourage our young children to drink more healthy beverages.”
To kick off the product launch, Jones Soda is also announcing its new “Tabs For Tees” program. Consumers are ecouraged to collect the colorful tabs from Jones Sparkling Water cans, and for a limited time, send them in to Jones to be redeemed for specially branded Jones Sparkling Water T-shirts. Details will be available on the company’s web site.Jones Sparkling Water will initially be available in a four-pack at Target stores throughout the West and Mountain regions, as well as on the Jones Soda’s website at www.jonessoda.com. Jones Sparkling Water should become available at various other retailers across the U.S. in the near future.
