Beverage News
E-ON premium energy drink launches in Rexam 12 oz. Sleek® cans
There’s a new energy drink for the “modern and forward-minded.” Building off the success and rapid growth of its products in Europe and Asia, Global Functional Drinks has launched E-ON premium energy drinks in the U.S. The Swiss-based beverage developer has partnered with Rexam to offer Americans a new energy drink option in 12 oz. Sleek® cans.
Designed as a more natural choice for people who want guilt-free energy that keeps them sharp all day long, E-ON contains vitamin B6, B12, taurine, caffeine, guarana seed extract and L-carnitine for the ultimate energy boost.
Based on natural fruit and berry juices, E-ON is available in three flavors. Citrus Punch is a mixture of grapefruit, orange and lemon. Ginger Crush combines sweet pomegranate, tart cranberry and ginger. Fresh lemon and a touch of almond come together in Almond Rush. All three have no artificial flavors, colors or preservatives.
“Our mission is to provide healthy, all-natural drinks that quench thirst and boost energy,” said Robert Miller, CEO, Global Functional Drinks U.S. “So we decided to expand the reach for our successful E-ON brand and bring it to the U.S. By teaming with Rexam, our premium energy drinks are available in a great-looking package that consumers will love.”
Global Functional Drinks chose the Rexam 12 oz. Sleek can for E-ON in the U.S. because of its portability, durability and ability to help the beverage stand out on retail shelves. The company also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, recycled at more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on E-ON’s excellent packaging choice. “Our 12 oz. Sleek can draws attention on store shelves by providing the best in colorful, reflective graphics, as well as delivering superior recycling, filling, distribution and retail display economics that will help E-ON build its brand and business in the U.S.”
E-ON is currently available at select retailers nationwide.
Source: Rexam company press release
