Beverage News
Coca-Cola Invests in Organic Beverage Company Aloe Gloe
L.A. Aloe LLC, makers of a fast-growing line of certified organic aloe water beverages called Aloe Gloe, today announced an investment from the Venturing & Emerging Brands (VEB) unit of The Coca-Cola Company.
Aloe Gloe is available in four delicious flavors: Crisp Aloe, Coconut, Lemonade and White Grape. Aloe Gloe is certified organic, non-GMO, kosher and gluten free.
Aloe Gloe was introduced in 2012 and has had a two-year growth rate of 64%, according to Nielsen research. The idea for the product originated when co-founder Danny Stepper gashed open his forehead while surfing in Manhattan Beach, Calif.
Stepper needed stitches; his doctor prescribed topical aloe vera and recommended that he also drink an aloe beverage. Stepper wasn’t satisfied with the options available. But Stepper and his business partners happened to be entrepreneurs who are veterans of the beverage business. They used their experience and expertise to create Aloe Gloe, an aloe water beverage low in sugar and calories that is produced sustainably.
Aloe Gloe rapidly gained consumer adoption. Based on its early success, Coca-Cola soon saw an opportunity to expand distribution of the product to Southern California and the New York area. Aloe Gloe now has a major presence in those areas and is also available in 20,000 stores nationwide including Sprouts, Kroger, Safeway and many independent grocers and convenience stores.
The investment by Coca-Cola deepens the Company’s existing relationship with Aloe Gloe.
“From the start, our goal was to create a unique aloe beverage that could be accessible to everyone,” said Aloe Gloe co-founder and CEO Dino Sarti.
“This partnership with Coca-Cola will allow us broader access to consumers who will be able to experience this amazing organic product. We are proud to offer a high-quality, 18-calorie per serving organic option at an affordable price and are eager to revolutionize the organic beverage market to be more inclusive of all consumers.”
VEB focuses on identifying and nurturing brands with billion-dollar potential. “Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages,” said VEB President Scott Uzzell. “We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend.”
Source: Aloe Gloe
