Beverage News
True Citrus Launches True Lemon Kids Clean-Label Drink Mixes
Wellness-centric brand True Citrus recently launched True Lemon® Kids, a low-sugar, clean-label powdered drink mix designed for children that contains no artificial sweeteners, flavors, or preservatives; uses colors from natural sources (fruits and vegetables); offers 25% of the daily servings of Vitamins A, C, and E; has 10 calories per serving; is sweetened with stevia and 2g of sugar; and is Non-GMO, gluten-free, and sodium-free.
$250 Walmart Gift Card Giveaway December 4-18
Share a photo of you and/or your family enjoying True Lemon® Kids and be entered to win one of five $250 Walmart gift cards (plus a sampling of True Lemon® Kids products!). To enter, purchase any of the new True Lemon® Kids flavors from Walmart and share a photo of you and/or your little ones enjoying it. Five winners total, one winner will be randomly selected each day starting on December 14 through December 18 and will be notified by email.
True Lemon Kids: 92% Less Sugar Per Serving Than Juice & Soda
American children consume roughly 81 grams of sugar per day, says the American Heart Association. The Academy of Nutrition and Dietetics recommends that children consume no more than 30-35 grams of sugar per day.
“We believe hydration can be delicious without a lot of sugar,” said Robert Cuddihy, CEO of True Citrus. “Families have so many beverage options for their children, but few of them are low-sugar or naturally-sweetened. Hydration is the foundation of a healthy, happy lifestyle. Thanks to simpler, Non-GMO ingredients and great tasting flavors, we think True Lemon® Kids is an easy win parents can feel good about.”
Each serving of True Lemon® Kids has 2g of sugar in an 8-ounce serving, while most juices and sodas have 24g of sugar in the same 8-ounce serving. Available in Pink Lemonade, Fruit Punch, and Blue Raspberry flavors, True Lemon® Kids products are available nationwide at Walmart and at TrueLemon.com.
True Lemon Kids: Helping Kids Stay Hydrated
According to The American Journal of Public Health, half of all children aren’t adequately hydrated(3).
“It’s hard being a parent these days,” said Heidi C. Carney, Executive Vice President of Marketing for True Citrus. “We’re all dealing with so much due to COVID-19 and there’s a lot of competing advice about what’s good for our kids. True Lemon Kids can make a small part of the day easier. While plain water is the best beverage kids can drink, this is a great alternative to juice or soda — and for children who don’t like drinking plain water. It’s a delicious way to boost hydration.”
Source: True Citrus
