Beverage News
The National Launch of Perrier & Juice Drink
Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available nationwide for the first time. The new product line features the same iconic Perrier Carbonated Mineral Water you know and love, mixed with real fruit juices, sugar and other natural flavors, making it the ideal refreshment option to savor during life’s most extraordinary moments.
Perrier & Juice drink is available in three vibrant flavor combinations – Strawberry & Kiwi, Peach & Cherry, and Pineapple & Mango – all of which are invigorated with touches of real apple and lemon juices to round out the flavors. Whether consumers are looking for a bubbly burst of berry sweetness, a tangy and tart kick, or a taste of the tropics with a twist, Perrier® & Juice drink delivers juicy and alluring flavor combinations perfect for any time of day.
“Perrier has long been the go-to choice for consumers looking for a bold thirst quencher but we recognized our consumers were looking for refreshing new options that didn’t compromise on flavor,” said Christine Sumecki, Senior Brand Manager, Perrier at Nestle Waters North America. “With the launch of Perrier® & Juice drink, we are proud to expand our product line with a range of flavorful refreshment options made with real ingredients that consumers can enjoy any time of day.”
Perrier® & Juice drink is available in 8.45 fl oz slim can four-packs and 11.15 fl oz sleek cans at retailers nationwide. The product is also available for home or office delivery through ReadyRefresh® by Nestlé®. Containing only 45 calories per the 8.45 fl oz slim can and 60 calories per the 11.15 fl oz sleek can, the flavorful selection of Perrier® & Juice drink products is ideal for a refreshing treat any time of day.
To celebrate the launch, Perrier & Juice drink is joining Daybreaker to co-host the ultimate early morning fitness and dance event, providing a refreshing and flavorful start to your day! On Wednesday, July 10, Perrier & Daybreaker will welcome extraordinary early birds aboard the Hornblower Infinity boat cruise in New York City, for a three hour cruise featuring an invigorating yoga sessions, fully stocked Perrier & Juice drink bar, live DJs and dancing, exclusive giveaways and more.
Source: Perrier
