Beverage News
The First New Addition to Patrón’s Core Tequila Range in 25 Years
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and cognacs. To meet this demand, Patrón – the global leader in ultra-premium tequila – today introduces Patrón Extra Añejo tequila.
Aged for more than three years, Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years, expanding an iconic line that includes Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months). Extra añejo tequila, a classification that the Consejo Regulador de Tequila (Mexico’s governing body for tequila) created in 2006, represents the fastest-growing category in aged tequila today.
“When Patrón launched nearly three decades ago, the world was a very different place for tequila,” said Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits.
“Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit. Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we’re delighted to share this new expression with spirits aficionados everywhere.”
Patrón Extra Añejo tequila is crafted from the highest-quality 100 percent Weber Blue Agave and distilled using the ancient tahona process and the more modern roller mill method. It is then aged for more than three years in a combination of new and used American, French and Hungarian oak barrels to impart an aroma and taste of dry fruits, banana, honey, and vanilla, together with the distinctive flavor of light agave and oak, making it perfect for enjoying on its own or mixing into cocktails such as the Patrón The Oldest Fashioned, made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel.
Source: Patron
