Beverage News
Switchle: A NEW ‘Curiously-Crafted’ Fermented Soft Drink
Switchle is the only certified organic, fermented adult soft drink to provide premium-crafted, refreshment with natural sustained energy. A mouth-watering blend of sparkling spring water, apple cider vinegar ‘with mother’, organic honey, fruit juices and botanical extracts that will delight your taste buds, satisfy your thirst and fuel your body with natural goodness.
Sugar Tax exempt, with only naturally occurring sugars from the fruit juices and honey, Switchle taps into the growing popularity for fermented drinks – as consumers continue to develop their understanding of the broad health benefits, particularly for the gut.
The idea behind Switchle is not new. In fact, in its most basic form dates back to the 400 B.C. when Hippocrates, the father of medicine, prescribed apple cider vinegar mixed with honey for a number of ailments. Fast forward to 17th Century United States and ‘Switchel’, as it became known, was popularised by colonial farmers who added water and ginger and drank it to quench their thirst in the hot fields whilst harvesting the summer hay.
“Switchle is our way of bringing something really innovative to the craft adult soft drinks category. It delivers a truly unique and relevant consumer experience from both a taste but also health perspective and we’re really excited to finally bring it to market.”, says Carlo Buckley (Business Opportunities Manager, Healthy Sales Group).
In 2017, we set out to evolve the formula by adding the finest organic ingredients to create a modern British version with a twist and subtly altered the name to Switchle. Crafted from natural spring water, Switchle is then blended with organic honey and organic apple cider vinegar ‘with mother’; which today is known to help alkalise the body, lower blood sugar levels and cholesterol and is also said to increase satiety, helping you lose weight. We then added a unique blend of popular health-giving organic fruit juices, spices and botanical extracts to produce 3 unique flavour combinations:
- Rooibos, Raspberry & Pomegranate
- Turmeric, Ginger & Peach
- Matcha, Lime & Mint
Each can has just 55 calories – is vegetarian, gluten-free and served in 100% recyclable cans.
Source: Switchle
