Beverage News
RIPE Expends Their Juice Portfolio
A resolution to eat better just got easier as FreshBev, producers of RIPE Craft Juice are expanding their portfolio of ridiculously fresh juices while at the same time bringing them to new markets.
RIPE Craft Juices were created to redefine consumer expectations of real fresh juice. The process is simple – start with the best fruits, use the absolute minimum in processing, and offer a juice that surpasses all others in freshness, taste, and nutrition.
“Most other juices take weeks or even longer to transform fruit into the end product – and a lot gets added in the process,” said Michel Boissy, Founder, FreshBev. “We believe in sticking to our principles. So when consumers want a drink that’s truly fresh, it has to be RIPE Craft Juice.”
At the RIPE Craft Juicery™ in New Haven, Connecticut, every step in the making of fresh juices is managed to ensure the time from grower to refrigerator is mere days as opposed to weeks, which is more often the case. All juice extraction is done under one roof and never above 45°. Within minutes of being extracted, the liquid is bottled and submitted to high-pressure technology — making them safe and preserving nearly 100% of the color, flavor, aroma, and nutrition.
“You only get out what you put in — so we start with nothing less than the best,” said Boissy. “No concentrates here! We source non–GMO fruits straight from farms we know. Our produce is picked at the peak of ripeness, and then we lock in that freshness. So when you’re a drinking a RIPE Craft Juice, it’s liquid produce in your hand.”
Source: RIPE
