Beverage News
Organic Birch Water Infused With Fruit Flavors
Treo, the first all-organic line of birch-water infused fruit beverages, big on taste and low in sugar and calories, will introduce three new flavors at Natural Products Expo East in Baltimore, MD: Raspberry Lemonade, Kiwi Watermelon and Orange Apricot. The brand, expanding rapidly at big name retailers throughout the Northeast, Southeast, Mid-Atlantic, Midwest and Central U.S. will be aptly located within the show’s “Hot Products” section (booth #8011), sampling
Treo was founded by Bob Golden, who, as son of one of Snapple’s co-founders, had a front-row seat at the groundbreaking brand’s development and rapid ascension throughout the 1980s and 1990s. Inspired by his dad’s love for making delicious beverages, Bob set out to create the next generation of healthy beverages with Treo.
The new varieties join original flavors Peach Mango, Coconut Pineapple, Strawberry and Blueberry, which after only nine months in distribution, have found a home in more than 5,500 stores including major retailers such as Wegmans, Albertson’s Safeway, Stop & Shop, Giant, ShopRite, Acme, Fairway, Jewel Osco, Woodman’s, DeCicco’s, Best Market, Earthfare and a host of other fine natural and conventional retailers.
Tapping into nature in word and deed, Treo infuses hand-tapped birch water from birch trees in mountainside Vermont into a refreshing blend of organic juices, bold yet clean fruit flavors and natural sweeteners, with only one gram of sugar and ten calories per serving. A natural sweetness-enhancer itself, birch water brightens the delicious flavor of Treo beverages while also providing naturally occurring micronutrients including minerals and electrolytes.
Each variety of Treo is USDA Certified Organic, Non-GMO Project Verified, vegan, gluten-free, kosher, caffeine-free and a good source of Antioxidant Vitamin C.
Source: Treo
