Beverage News
neuro Drinks Names Scott LaPorta President to Lead Next Era of Growth
neuro Brands, a leader in the healthier functional beverage space, including the high growth categories of refreshing energy, relaxation, sleep, daily and digestive health is pleased to announce that Scott LaPorta has joined neuro as President and Chief Operating Officer.
neuro is a leader in the US functional beverage space and has a growing group of loyal consumers who are driving distribution, share, and revenue gains nationwide. Known for its commitment to efficacy, ingredients rooted in science, and signature packaging, neuro is poised for long-term growth with its high-demand functions and incremental position in the CPG landscape.
Scott comes to neuro with a history building high-growth businesses in the beverage, food, apparel, and hospitality industries. He has served as leader in strategy, finance, and operations for some of the key transformational change moments for companies like Levi’s, Hilton, Caesars, and the Marriott group.
Prior to neuro, Scott led Bolthouse Farms as its President, where over a seven-year period, he was instrumental in the company achieving industry leading growth through distribution gains, innovation, and customer marketing initiatives, while significantly expanding production capacity. Bolthouse farms is a leading brand of super premium juices, smoothies, salad dressings, and fresh carrots.
Scott will report to neuro’s founder and CEO Diana Jenkins and will oversee the next phase of neuro’s growth as it brings its ground-breaking beverage line-up to more consumers and markets.
“We are very excited to have Scott with us to accelerate our growth, bringing neuro to more consumers to enjoy our great tasting healthier functional drinks. He is a proven leader in scaling premium brands, and we share a vision of making neuro the leading healthier functional drink,” said Jenkins.
“I am thrilled to join Diana and the neuro team to grow this industry leading innovative brand,” said LaPorta.
“SONIC as a healthier energy option, BLISS, for relaxation and focus, SLEEP for a better night’s rest, TRIM to support healthy weight loss and digestive health, DAILY for overall health, and GASM, as a playful take on energy, provide consumers the functional beverages they desire, in a better for you platform.
The integrity of this product and what it offers to consumers is remarkable. I’m looking forward to working with our retail and distributor partners as we deliver our next phase of growth together.”
Source: neuro Drinks
