Beverage News
KeVita Introduces Three New Master Brew Kombucha Flavors
KeVita announced three new energizing Master Brew Kombucha flavors available at retailers nationwide: Dragonfruit Lemongrass, Mango Habanero, and Citrus. The new flavors join KeVita’s lineup of three fermented drink categories and serve as a springboard for a national, multi-platform campaign, which will inspire people to take control of their health and revitalize from the inside.
Packed with six times more beneficial organic acids than leading brands, KeVita Master Brew Kombucha is naturally energizing with organic caffeine and fermented kombucha green and black tea. Each bottle contains over 4 billion colony forming units of live probiotics and just 35 calories per 8-ounce serving. KeVita offers the only kombucha that carries the Verified Non-Alcoholic certification, providing all the benefits without the alcohol.
The flavor profiles of the new brews:
- Dragonfruit Lemongrass – Marries lush dragonfruit with fresh lemongrass and a hint of basil
- Mango Habanero – Perfect pairing of mango sweetness with a spicy habanero kick in every sip
- Citrus – Combines sun-ripened lemon, lime and orange with aromatic rosemary
“By pairing enticing flavors with the benefits of organic acids and probiotics, we’ve grown our Master Brew Kombucha line tremendously from year to year,” said Bill Moses, CEO and co-founder of KeVita.
“These drinks are the total package, and we aim to continually exceed the expectations of our fans with innovative, new brews that taste great.”
“We believe it’s what’s inside that counts, and we hope this campaign inspires our fans to share their passions and learn more about what’s inside KeVita drinks that can help them revitalize throughout the day,” said Bryan Crowley, Chief Strategy Officer of KeVita. “By partnering with the Gastric Cancer Foundation, we’ve given our fans an incentive and platform to share their #InnerSelfie – and all for a great cause.”
“KeVita is spotlighting the urgent need for more research funding for this deadly disease, especially with the growing incidence of young people affected,” said Wayne Feinstein, Chair, Gastric Cancer Foundation.
Source: KeVita
