“I’ve always been fascinated by the distinct favour profiles that distilleries from each of the four corners of Scotland offer, and what they individually add to our whiskies. The Johnnie Walker Black Label Origin Series gives us the opportunity to take people on a guided tour of the whisky producing regions, with each edition delving deeper into the four signature notes of Johnnie Walker Black Label – sweet vanilla, orchard fruit, rich fruit and smoke.” – George Harper, Johnnie Walker whisky specialist
Throughout their near 200 years of history, Johnnie Walker have prided themselves on discovering and celebrating the finest malts from all over Scotland. Johnnie Walker Black Label Origin Series is born out of that sense of exploration, and a thirst to discover the best flavours that Scotland has to offer.
This new collection of four, 12-year-old blended Scotch whiskies include incredible single malts from some of the world’s most famous distilleries, and celebrates each of the distinct flavour profiles of the four corners of Scotland.
Each Scotch in the collection is crafted only using whiskies from a particular region to capture the primary flavour characteristics of that area, giving whisky fans the opportunity to discover and explore the wide array of flavours Scotland offers: the fruity flavours of Speyside, the rich characteristics of the Highlands, the sweet notes of the Lowland region and the smoky finish of Islay whiskies.
Three of these limited editions are blended exclusively from some of our finest single malts, and a further edition expertly brings together quality single malt and grain whiskies to best represent the that region’s flavour profile.
The whiskies in the series are:
In order to help consumers navigate this complex category, the series packaging doubles as a accompanying guide to the whisky, and the region it comes from. Every limited-edition pack is adorned with a map of Scotland. The region that the whisky within originates from (Speyside, Highlands, Islay, or Lowlands) is highlighted, along with interesting facts and trivia relating to that part of the country.
John Williams, Johnnie Walker Global Brand Director said: “The Johnnie Walker Black Label Origin Series has been crafted to help people to discover and explore the distinct flavours profiles of the four corners of Scotland. At Johnnie Walker, we have access to an unparalleled range of fantastic single malts and this collection will be of particular interest to anybody who wants a greater understanding of how our small team of expert whisky-makers craft and balance those distinct flavour profiles to make Johnnie Walker Black Label.”
Source: Johnnie Walker