Beverage News
Harmless Harvest Launches New Line Of Probiotic Beverages
Harmless Harvest—the world’s first Fair For Life certified organic coconut water producer—announces the launch of its newest product, a line of organic probiotic cultured coconut beverages called Harmless Coconut Probiotics. This exciting innovation in Harmless Harvest products continues its commitment to product, people and planet and is now one step closer to its goal of achieving a zero-waste ingredient model, adding to its industry-leading efforts to run an eco-system based business.
The new line of refreshing, plant-based probiotic cultured beverages joins the family of organic, Fair for Life certified Harmless Harvest coconut water. Harmless Coconut Probiotics combine the company’s critically acclaimed organic coconut water, coconut meat from young coconuts, active probiotic cultures, and organic fruits. The line will be available in Original, Strawberries, Blueberries & Acai, Mangos & Acerolas, with no added thickeners, stabilizers, or artificial flavors.
“We are excited to unveil the newest member of the Harmless Harvest family at the Winter Fancy Food Show here in our home town,” said company CEO Giannella Alvarez. “This new plant-based beverage, made from the whole edible organic coconut, brings consumers a refreshing beverage with probiotics that support digestive and immune health.”
Harmless Coconut Probiotics is an important innovation for the company and industry because it “supports our ecosystem, and it allows us to truly ‘crack’ the coconut, delivering consumers the delicious water and meat and bringing us closer to achieving a zero-waste ingredient model,” said Harmless Harvest’s VP of Marketing & Innovation Deanna Fleming. With the addition of the coconut meat, each Probiotics serving boasts at least 5 grams of dietary fiber and medium-chain triglycerides (MCTs).
“Our priorities as a business are to make delicious, organic products that connect consumers to plants the way nature intended, and deliver them from an ecosystem-based business that benefits people and the planet for future generations, ” explained Alvarez. “With this new product, consumers have a satisfying on-the-go snack they can feel good about—whether it’s kick starting the day or recharging in the afternoon.”
Source: Harmless Harvest
