Beverage News
Georges Duboeuf Introduces New Line of Sustainable Wines
This summer Le Vins Georges Duboeuf expands its U.S. portfolio with the introduction of four varietal-specific wines from the Pays d’Oc region in Southern France. The Chardonnay, Pinot Noir, Merlot and Cabernet Sauvignon grapes for each of the new value-priced wines come from vineyards using sustainable farming practices. These wines represent the best expressions of the varietal from the region.
Nestled across lush mountains high above the Mediterranean Sea, the Aude region of the Pays d’Oc provides an ideal climate for growing grapes. The vineyards the Duboeufs have chosen to supply the grapes for their new brand have been sustainably managed and ethically farmed since the mid-1990’s. These farms rely on cover crops to control common issues like erosion and water filtration and practice minimal intervention in the vineyards.
“The growers we work with in the Pays d’Oc region share our vision for sustainable winemaking that includes such practices as incorporating revitalized plantings of wildflowers and grasses into their cover crops. This attracts beneficial insects, birds, and animals that all contribute to a sustainable ecosystem,” says Franck Duboeuf, who owns Les Vins Georges Duboeuf with his father, the legendary vigneron Georges Duboeuf. “We applaud, and are happy to promote, the fruits of their efforts.”
The fields in the foothills below these vineyards are awash in an array of vibrant wildflowers that have inspired the wines’ labels. Each of the four bottles features a different native French wildflower that grows raw, natural, and undisturbed across the region. These labels are both a symbol of the Duboeuf’s enthusiastic endorsement of sustainability and craftsmanship, and a link to Duboeuf’s well-known Beaujolais and Maconnais wines with various flowers on the labels. Over the years, these wines have become famous as the Georges Duboeuf “Flower” series. The new wines are likewise becoming known by the fanciful “Wildflower” name, for the images their labels depict.
Georges Duboeuf’s wines are part of the Quintessential portfolio — the import, marketing and sales company that exclusively represents Le Vins Georges Duboeuf in the United States. Dennis Kreps, co-owner of the company alongside his father Stephen D. Kreps, views these new wines as a natural and complementary extension of Georges Dubeouf’s current Beaujolais and Maconnais wines.
“Over the past few years, we’ve introduced many new consumers to the Georges Duboeuf wines. They are now familiar with the name and what it signifies — high-quality French wines at very affordable prices. We believe the new ‘Wildflower’ wines will engage the natural curiosity and adventurous palates of these customers,” Dennis says.
Each of the “Wildflower” wines is available in a 750ml bottle with a suggested retail price of $11.99. The Chardonnay label features the Yellow Gentian flower, Pinot Noir depicts the ubiquitous Red Poppy, Merlot highlights Cornflower, and Cabernet Sauvignon, Scabiosa.
Source: Les Vins Goerges Duboeuf
