Beverage News
Galipette Cidre Launches In Portugal
Building on its quest to democratize the access to the best cider in the world, Cider Supply Co. has entered a multi-year strategic distribution agreement with DCNBeers of Portugal. The agreement covers exclusive nationwide distribution and brand activation rights for the Galipette Cidre range, an award-winning pure juice French cider.
DCNBeers, with HQ in Porto, is regarded as the leading independent craft and speciality beer importer and distributor in Portugal, representing brands such as Duvel, Grolsch, Erdinger, Staropramen, Boulevard and Birra Del Borgo.
CSCo Managing Director Ilkka Soini, who has recently joined from the drinks giant Diageo, commented: ‘’We are excited to announce our long term agreement today with the DCNBeers. The tremendous work they have done over the years to create the international premium and craft beer market in Portugal is truly impressive. DCNBeers are the ideal partner for Galipette Cidre as we are entering the market to challenge the incumbents of the category by bringing new, exciting and quality news into cider.”
DCNBeers Managing Director Pedro Pimenta said: ‘’The cider as a category has all the credentials to tap into the trends towards natural and craft, yet the Portuguese cider market remains to be dominated by concentrate based and sugar-filled industrial products. There is a real void for the genuinely high-quality and 100% natural pure juice cider offers, and we are delighted to fill that void by setting a new quality standard for the category with the Galipette Cidre product range’’.
Source: Galipette Cidre
