Beverage News
Ficks & Co Has Launched a Kickstarter Campaign
Ficks Brand Product Line
Ficks & Co has launched a Kickstarter campaign where all will be able to purchase limited edition holiday gift packs containing their innovative, vitamin and electrolyte-infused, cocktail mixers. Their bottles of Moscow Mule, Lemondrop, and Margarita mixers have seen rapid growth throughout California’s Bay Area since their summer release, in part due to Ficks’ unique dual approach of reducing both sugar and calories while introducing a proprietary blend of vitamins and electrolytes; a first in the category.
“Our new line of all natural mixers has received such incredible reviews in its first few months,” said Ron Alvarado, CEO of Ficks & Co.
“People love the taste and ease of use, so we’re thrilled to have the chance to share these mixers with the rest of the country just in time for the holidays.”
Packaged in a limited edition gift box, this holiday pack contains 8 oz. bottles of all three of the company’s flavors, and comes with guaranteed Christmas delivery and optional gift wrapping. With a goal of $10,000 to produce these gift packs, the campaign has already received almost $1,000 in a strong first day.
Alvarado continued, “Ficks Mixers are essentially craft cocktails in a bottle. We think our holiday gift pack will be the perfect gift this season for that cocktail lover in peoples’ lives who also appreciates a healthy, balanced lifestyle.”
Each of the three flavors – Moscow Mule, Lemondrop and Margarita – is non-alcoholic, and was formulated in Santa Cruz, California by the natural foods development company Venus Research and Development. Venus has created innovative products for some of the biggest names in the Natural Food Industry, including Whole Foods, Trader Joe’s and SunOpta, and believes Ficks will lead an innovative new product category.
“The Ficks team came to me with this progressive new idea for the cocktail mixer line,” says Grace Venus, head of Venus Research and Development. “We’ve been working in concert since then, developing the perfect flavors for launch and creating an innovative functional blend, while remaining true to the all-natural ingredients. I believe they have something valuable here, and I can’t wait to see them start shipping these cool variety packs nationwide.”
Source: Ficks & Co
