Beverage News
Fever-Tree Launches Three New Ginger Expressions
Fever-Tree, the world’s leading producer of premium mixers, today announces the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a Refreshingly Light version of its Premium Ginger Ale. With a focus on taste and quality that pioneered the premium mixer category and helped lead the renaissance of tonic, Fever-Tree is set to once again bring about a liquid paradigm shift.
Fever-Tree’s new ginger range exemplifies the same expertise that created its game-changing specialty tonics and perfectly complements all spirits, including gin, mezcal, vodka, whiskey, rum, brandy, as well as liqueurs and vermouths. The expressions will be available nationwide in some of the world’s most iconic bar and restaurant venues, including Bar Sardine, PDT, Saxon + Parole and RedFarm in New York City and The Anderson in Miami.
Like the existing ginger expressions, Smoky Ginger Ale, Spiced Orange Ginger Ale and Refreshingly Light Ginger Ale have been expertly created using a unique blend of Fever-Tree’s three signature gingers. Sourced from Ivory Coast, Nigeria and Cochin (India), the variety of gingers add an incredible freshness and aroma required to complement the large variation of flavors found in the finest spirits.
Fever-Tree Smoky Ginger Ale
Adds smoked applewood and subtle citrus to the signature ginger blend. Through PureSmoke technology, applewood water imparts a delicate, complex sweetness. Certified Non-GMO, Fever-Tree Smoky Ginger Ale incorporates naturally-sourced ingredients with no artificial sweeteners. The unique mixer complements the complex flavor notes of a variety of whisk(e)y and rum styles, while bringing a dynamic twist to any drink.
Fever-Tree Spiced Orange Ginger Ale
This expression combines ginger, citrus from cold-pressed South African clementines and spice from Sri Lankan steam-distilled cinnamon. Certified Non-GMO, Fever-Tree Spice Orange Ginger Ale is gluten-free and incorporates naturally-sourced ingredients with no artificial sweeteners. It has been crafted to complement the rich, full-bodied flavors found in the finest aged spirits, in particular Cognacs and rums, while delightfully refreshing when paired with an apéritif-style liquor.
Fever-Tree Refreshingly Light Ginger Ale
Reducing calories by 47% without compromising on taste, Fever-Tree blends fruit sugars with the same gingers used in the brand’s regular range to provide consumers with the greatest possible choices. This is the third expression of the Refreshingly Light line, joining lighter versions of Fever-Tree Ginger Beer and Fever-Tree Indian Tonic.
Fever-Tree Ginger Pairing Wheel
To round out the launch, Fever-Tree concurrently unveils its Fever-Tree Ginger Pairing Wheel inspired by the company’s groundbreaking pairing wheel for its range of tonics. The new wheel skillfully navigates through the nuances of flavors and dynamism of a wide array of premium spirits pairings. It will serve as creative in a new national campaign and will be available online for reference.
Source: Fever-Tree
