Beverage News
Evoking the Spirit of Curiosity, Martell Unveils Blue Swift
Martell, the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks. This newest product innovation was inspired by Martell’s rich and storied history with America. By 1783, Martell was the first to ship its cognac barrels from France to the United States. More than 230 years later, Martell is following suit, as this unique Eau de Vie de Vin celebrates the House’s historical ties to the U.S., with a product inspired by what might happen when cognac meets bourbon.
Martell has set the standard for quality and excellence for over 300 years and perfected its approach to produce superior quality cognacs. The creation and production of Martell Blue Swift Eau de Vie de Vin is attributed to Martell’s ongoing belief in the power of curiosity. More than a cognac, Martell Blue Swift follows the curious spirit of founder Jean Martell, as he has produced one of the most well respected and established cognac brands in the world.
“The House of Martell has always proudly launched disruptive products, reinventing the standards through new blends, new designs and even new territories,” said Brian Smith, Brand Director, Marketing, Martell, Pernod Ricard USA.
“Martell Blue Swift is a product born out of the power of curiosity, and we look to celebrate those who embody and share our curious spirit with the release of our latest innovation.”
Finishing Martell Cognac VSOP in Kentucky Bourbon casks, Martell Blue Swift is unlike any other spirit on the market. Martell’s signature cognac distillation process allows for the absorption of rich aromatic tones from the bourbon casks, adding to the richness of the finished product.
The delicate notes of candied fruit and plum, found in Martell VSOP, are complemented by the subtle sweetness of vanilla and toasted oak from the bourbon casks from Kentucky. The result is a supremely unique spirit that is exceptionally smooth with a rounded taste and distinct character that can be enjoyed neat, on the rocks or in classic cocktails.
The Martell Blue Swift bottle pays homage to Martell’s iconic swift emblem, a bird with the unique and rare ability to fly for exceptionally long distances, crossing over the Atlantic Ocean twice a year. The bottle takes on the shape of both cognac and bourbon casks and the elaborate “cut-glass” detail on its base evoking classic crystal decanters.
Martell Blue Swift will be exclusively available in select U.S. markets including Atlanta, Baltimore, Chicago, Detroit, Houston and Washington D.C. this October with a suggested retail price of $49.99.
Source: Pernod Ricard USA
