Beverage News
CORE – A Rising Star In Hydration and Organic Beverage Lines
Core Organic Beverage Line
One of the nation’s leading new premium beverage brands was awarded “Rising Star” at BevNET’s Best of 2016 live event in Santa Monica, Calif. CORE Nutrition is committed to delivering ultra-purified, clean and crisp tasting water with the “perfect pH” of 7.4 to satisfy the growing consumer demand for next generation healthy functional beverages.
The health conscious hydration line has pioneered themselves to the forefront of the industry by catering to a wide variety of lifestyle and dietary preferences with the iconic CORE Hydration line and the newly launched, innovative, and forward-thinking Organic line.
Eighteen months after the launch of CORE Hydration, the premium beverage brand delivered a revolutionary new product that quenched the thirst of customers and retailers alike, CORE Organic. The first of its kind line delivered three of the most coveted and unattainable attributes of organic, low calorie and great taste.
With only 5 calories per serving, CORE Organic is USDA Certified Organic, low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. With CORE Organic, the company was able to tap into America’s growing demand for organics, a market estimated at $40 billion that grew by 11 percent in 2014, according to Mintel. Additionally, 85 percent of Americans are currently buying organic and 75 percent of conventional grocery stores are carrying organic products nationwide.
CORE Hydration is now available nationwide through the brand’s national DSD network which includes leading independent distributors, such as Dr. Pepper Snapple Group (DPSG), Canada Dry Honickman, Big Geyser, Polar Beverages, Columbia Distributing, Kalil Bottling Co., Haralambos Beverage Co. and John Lenore.
Less than two years old, CORE Hydration has quickly connected with consumers to become the #3 Premium Bottled water in the US Convenience Channel, with an impressive growth rate of over 235% vs. YAG (according to Nielsen), and #4 across all retail channels.
“We are truly honored to be recognized as a BevNET Best of 2016 award winner,” said Lance Collins, founder and CEO of CORE Nutrition.
“It speaks to a greater consumer awareness of the demand for healthy functional beverages. CORE’s momentum continues to grow, from our first class distribution partners, stellar investors who also happen to be the biggest names in the music industry, to our groundbreaking products featuring innovative packaging and science, that deliver s on what consumers are looking for today.”
Source: CORE Nutrition, LLC
