Beverage News
Belvedere Vodka Debuts Exceptional New Expression
Belvedere Vodka, the world’s original luxury vodka, introduces the newest innovation in its award-winning portfolio: Ginger Zest. On shelves starting April 2018, Belvedere Ginger Zest is a refreshing blend of tangy ginger and juicy spring lemons with a touch of grapefruit, creating a unique flavor profile perfect for a variety of cocktails.
Belvedere’s distinctive, time-intensive maceration process ensures its Dankowskie Gold rye vodka is imbued with real spices and fruit, reinforcing its 100% natural, no sugar added and non-GMO Polish Rye philosophy. Ginger Zest is created by extracting fragrant oils from pure ginger, spring lemons and grapefruit that have been immersed in Belvedere Vodka. The result is a delicious, smooth liquid of uncompromising quality and character, infused with notes of ginger spice and balanced with zesty citrus.
Belvedere Vodka’s Ginger Zest keeps the portfolio on the cutting edge. “In developing a new maceration, we wanted to capitalize on cocktail trends and flavors that offered range and versatility,” remarks Matt Pomeroy, Global Director of Education at Belvedere Vodka. “In Polish history, there are roots in warming vodka with spices. Blending an exotic spice, like ginger, with the approachable flavors of grapefruit and lemon makes for a refreshing, beautifully-balanced drinking experience.”
Wellness expert and chef, Candice Kumai, embracing the roots inherited from her Polish father, is partnering with Belvedere Vodka to create flavorful and health-conscious recipes that complement signature Belvedere Ginger Zest cocktails. Kumai will execute several media and consumer facing events, as well as appear in a series of digital videos, to showcase the maceration and demonstrate the flavor profile ginger and lemon produce when they come together.
“We recognized a distinctive opportunity to get ahead of the ginger trend with Belvedere Ginger Zest,” explains Rodney Williams, President and CEO, Belvedere Vodka. “Despite the rapidly growing trend in ginger-flavored beverages, there are very few ginger-flavored vodkas in the marketplace so we set out to make one that has exceeded our expectations and our incredibly high standards.”
Source: Belvedere Vodka
