Beverage News
A Giant Leap For Moonwater
Moonwater, founded two years ago under the light of the full moon, has wowed us once again with a ground-breaking formula, using 100% natural ingredients and four new flavours. An irresistible drink made with mineral spring water, natural fruit juice and delicate bubbles, Moonwater is fun and refreshing on the palate.
Vegan, gluten-free, low-calorie, with no added sugar, no sweeteners, no preservatives and no artificial colours, Moonwater is the first soft drink of its kind in Spain to contain between 4 and 5 per cent fruit juice. Its four hugely refreshing flavours are made for everyone and inspired by the different types of full moon. Each one is represented by the colour of its main fruit ingredient, which also forms part of its name.
“We are very proud to announce that our four new flavours have just landed, using our new 100% natural formula. We have created this new Moonwater in response to today’s consumers – they are better informed, educated and demanding, not only in what they eat and drink, but also in how they do so. We set out to change the way people drink and consume on our planet. We believe in going back to what’s essential, healthy and natural, and looking out for our planet and its inhabitants, starting with ourselves”, explains Nacho Alonso, CEO and founder of Moonwater.
This new and fascinating project has been created by a group of young entrepreneurs and an expert nutritionist, with the ambitious aim of changing the way we drink, naturally:
Original Lime: The original Moonwater formula, inspired by the full moon. Unique and authentic, now with 4% fruit juice. Fresh citrus flavour, with a hint of sweet ginger.
Blue Burries: Inspired by the blue moon, the second full moon in the same month. With 5% fruit juice, a light sweet citrus tang, and bitter notes from three berries: blueberry, blackberry and açai.
Blood Orange: Inspired by the blood moon, a total lunar eclipse, taking on a red tone. Sweet citric flavour, thanks to the combination of blood orange and pomegranate, with 5% fruit juice.
Super Mango: Inspired by the supermoon, which is much bigger than normal. A fresh, sweet flavour with citrus hints from the mango, mandarin and clementine. A more tropical flavour, with 5% fruit juice.
Moonwater is a soft drink, so it stands out from water by coming in a can. As part of its commitment to the environment, the 330 ml can is made from 100% recycled aluminium.
Once again, Óscar Mariné is behind the branding. A big name in the world of industrial, corporate and artistic design, he has designed a brand that can stand the test of time, and which perfectly encapsulates the values of the product.
A designer, illustrator and typographer, Óscar is one of the most renowned graphic designers on the international market. His internationally acclaimed portfolio includes iconic designs for film directors such as Pedro Almodóvar, Álex de la Iglesia and Julio Medem, musicians including Bruce Springsteen, newspapers and a wide range of brands.
Source: Moonwater
