Beverage News
Tech Entrepreneurs Save The Planet With Rare Whiskey
ReTree, the 501(c)3 that is committed to preventing climate change, launched today to help “re-tree” the planet. For every dollar donated through the ReTree.com website, donors can select the location for a tree to be planted from a list of more than 30 countries. The non-profit has simultaneously built a software platform that enables e-commerce retailers to seamlessly and easily add a donation functionality to their existing infrastructure.
To kickstart donations, ReTree is auctioning an extremely rare bottle of 1980 Old Fashioned Copper Bourbon Whiskey, a 37-year old Kentucky Straight Bourbon Whiskey from Buffalo Trace Distillery. All proceeds help fund the planting of trees and bids are currently being accepted via the ReTree website.
Founded by brothers Martin and David Tobias, ReTree helps prevent climate change and fights air pollution through donor-assisted reforestation. According to the International Energy Agency, air pollution continues to be a formidable public health crisis, leading to around 6.5 million deaths each year.
Planting trees remains one of the simplest, cheapest, and most effective means of drawing excess CO2 from the atmosphere, a key component in mitigating air pollution and climate change. ReTree makes individual donating a little more personal through its interactive map, which allows donors to select from 30 countries they wish to help.
In addition to supporting global reforestation, ReTree is providing its technology to e-commerce companies interested in adding a charitable initiative to their online properties.
“Whether the goal is to increase sales, recover shopping cart abandons, or enhance marketing campaigns, any e-commerce platform can utilize the ReTree technology to enhance its online presence,” said co-founder Martin Tobias. “Together, we can re-tree and plant roots for a better tomorrow.”
To accomplish its mission to plant one million trees in 2017, ReTree will match the number of trees donated throughout the year at its own cost. Funds support the execution of large planting projects in heavily deforested areas through the ReTree network of planting partners. ReTree also helps educate impoverished local communities by helping them choose the land, cultivate the soil, and nurture the seedlings to give them the best possible start.
“While retailers like Starbucks and Eddie Bauer have been planting trees as a result of in-store purchases, these programs are complex to set up and often do not extend to e-commerce sites,” said co-founder David Tobias. “With our technology, any e-commerce retailer can provide customers the ability to add a tree to their shopping cart with one click.”
Source: ReTree
