Beverage News
Luxe Pack New York Announce Official “Cross-Over” Day
LUXE PACK is thrilled to announce an official “CROSSOVER” day with New York Society of Cosmetic Chemists (NYSCC) (Suppliers’ Day. For the first time, both industry platforms will be co-located at the Jacob K. Javits Convention Center, New York City on Wednesday, May 6th. The partnership between NYSCC Suppliers’ Day, the main event for beauty ingredients, formulations, and delivery innovations and LUXE PACK, the premier event for creative packaging will provide an added opportunity for brand contacts to meet all of their “sourcing to shelf” needs. The LUXE PACK show badges will facilitate the NYSCC Suppliers’ Day exhibit floor entrance and vice versa.
To build on the 360⁰ experience, LUXE PACK and NYSCC are also collaborating with BXP, Brand Experience: Packaging magazine, to develop a comprehensive educational networking experience on both show floors. This two-part series will be the first installment in BXP’s newest initiative, the BXP Live Road Show Think Tank Series. Both sessions will take place in the afternoon on May 6th and be followed by a brief networking break offering attendees a chance to mingle with each other and connect with the presenting speakers. Additional speaker details will be announced in late March.
Product development and branding with ferocity part 1
1 PM TO 2:30 – NYSCC Suppliers’ Day Innovation Hub & Solutions Center-Hall 1D
Part one of a two-part series developed by Brand Experience: Packaging in collaboration with NYSCC and LUXE PACK is a dynamic panel discussion led by the editor-in-chief of BXP magazine and featuring brand, design and industry professionals. The panel will explore how innovation and branding leaders launch, market and design with fierce speed, and yet in concert with consumer’s growing demands, such as for natural and clean beauty products as well as more sustainable packaging. Attendees will receive a better understanding of sustainable ingredients’ roles in product and package design, best practices and tips on how to launch new products more effectively, and strategic advice on how to refresh existing product line-ups and brands.
Designing packaging that seduces shoppers part 2
3 PM TO 4:15 PM LUXE PACK New York Conference Area-Hall 3A
Designing Packages That Seduce Shoppers with Your Product’s and Brand’s Benefits is part two of a multi-part series developed by Brand Experience: Packaging in collaboration with LUXE PACK and NYSCC, and this class continues the conversation about effective and seductive product and package design, development and innovation.
In this session, BXP’s editor-in-chief canvases the world of product and package design to bring best-in-class examples of product development and brand design across categories to bring cross-industry inspiration for beauty brands looking to: develop products that resonate with consumers on an emotional level and design strikingly effective and dynamic packaging—with sustainability, e-commerce and Omni-channel marketing strategies in mind.
The class will also investigate more effective packaging supply chain collaboration and transparency as well as consumer trends and engagement. Attendees will not only walk away with inspiration for their brands, products, and packaging but with real-world knowledge on how to bring spectacular packaged beauty products to market.
This unique collaboration will provide a full spectrum of attendee experience unlike ever before.
Source: LUXE PACK
