How To
Tips On The Most Effective Email Marketing For The Food And Beverage Industry
Email marketing is an excellent way to reach your customers and make sure that your messages get to them. Restaurants and other facilities that deal with food and beverage have realized a long time ago that online promotion is the way to go. There are some simple things that you can do to attract people with your emails.
1. Set up your email list
Openly ask your customers to subscribe to your website – but also offer something in return. Access to free recipes, e-books, exclusive offers etc.
For example, Primavera Kitchen has a ‘Subscribe’ page on their website where they invite their customers and visitors to subscribe to their email list and they offer a free e-cookbook to every new subscriber. This is an effective way to attract more people to subscribe.
2. Create catchy subject lines
A good subject line invites the readers in, creates interest and calls for action. Try to think of catchy and fun subject lines that will attract them to open. This can increase your email open rates.
One of the great examples of a restaurant that creates fun and interesting subject lines is McAlister’s Deli which always makes sure that they have a subject line that really invites people in and creates curiosity to read the email.
Some email writing tools that you could explore are Essayroo and Paperfellows.
3. Format your emails properly
One of the companies that love to format their content in a good-to-look-at manner is Sahm’s Diner which utilizes all of the options available for content formatting and creates wonderful lists.
If you are in need of help in this area, Academadvisor could be a really helpful formatting tool.
4. Keep your emails short
Brevity is an art to be mastered. Even though it requires a lot of editing, short emails are the emails that get read. If you go on and on about a certain subject you could easily bore your readers and get them to leave your email.
California Tortilla is the master of brief and informative content – they make sure not to bore their readers with long content but instead offer interesting text.
Some additional editing is required when it comes to brevity and for the best results, you might want to use tools like Academized.
5. Write accurate emails
Accuracy in facts is extremely important. So, before you send out your emails, check them first. This will make your readers trust in your content and they’ll always return to your emails.
Boloco is one of the restaurants that take special care when it comes to accurate content – they do fact checks and make sure that their content is grammar and spelling mistakes free.
Along with fact checking, you should also do some proofreading and State of Writing and Ukwritings could be useful tools for you.
6. Keep your customers informed of events
Calendars of events are a great way to keep your readers informed. This way they will know when they can get special offers or when to come to your restaurant.
Union Jack Broad Ripple is a great restaurant that offers calendars of events to come so that their customers can be prepared for them.
7. Give special offers to customers who subscribe.
Customers that subscribe love when the restaurant sends them information on special offers. This makes them feel like they are an exclusive user and it creates a feeling of loyalty that makes them return to your establishment.
Houlihan’s gives out special offers to customers that subscribe. Most of their offers are for good deals, free meals after a certain amount of purchases or anything like that.
8. Offer ‘Meet the chef’ opportunities
People love to meet the people who make their food. If your chef is willing to share some personal information or spend some time with your subscribers, that is a great opportunity for your restaurant.
Delicia is a restaurant that offers ‘Meet the Chef’ opportunities often. It also sends out special emails dedicated to its chefs from time to time to dedicated subscribers.
9. Gift card offers
Gift cards are another thing that you could send to your faithful subscribers in order to make them feel appreciated. People will visit your restaurant to use their gift cards but they will stay for the great food and service.
A restaurant called The Hook Up is excellent at giving away gift cards, especially on customer’s birthdays or on special occasions like holidays.
Conclusion
Email marketing is extremely effective for any industry and especially so for the Food and Beverage industry. Many restaurants have implemented this strategy in order to achieve better results. Since email marketing is a unique, direct way into the customer’s inbox and into his life – and emails are highly shareable – this marketing strategy can prove good for you too. Implement simple strategies like gift cards, good content and great deals to attract even more people.
For more marketing tips visit Bigassignments website.
