How To
The Wines Consumers Are Seeking
As you know, consumer tastes shift from season to season and from year to year. Therefore, wine manufacturers have to adjust their production accordingly if they wish to remain in business for many years to come. If you want to make some changes to production but aren’t sure where to start, here are some of the wines that are currently popular among consumers.
Low-Calorie Wine Brands
Nowadays, just about everyone is interested in 
maintaining a healthy body and staying fit. This has led many people to become more conscious about their calorie intake. You will find that this health consciousness has even spilled over into the consumption of alcohol. Therefore, you will come across more and more consumers who want to know exactly how many calories they are consuming with each glass of wine.
To cater to these consumers, you should consider offering low-calorie wine varieties. Another product that you should consider offering is organic wine. Overall, the idea of “healthy wine” is certainly in with consumers, according to TechTimes.
“Eco” Wines
Similarly, “eco” wines are also making slow yet substantial gains in popularity among wine consumers in the United States. In fact, about 16 percent of wine consumers in the United States are looking for labels that indicate that a wine is eco-friendly. To cater to these environmentally conscious consumers, you should consider producing biodynamic, organic and sustainable wines.
Sparkling Wine
Just as in 2014, there is plenty of demand for sparkling wine among U.S. wine consumers this year. The popularity of sparkling wine is only expected to increase, especially for prosecco, which is an Italian white sparkling wine. As a wine accessory manufacturer, I know I’ll be stocking up on Champagne flutes to accommodate these consumers.
Consider offering many different types of sparkling wines to your consumers. Some of the most popular sparkling wines right now include Freixenet Cava Carta Nevada Semi Dry, Cupcake Vineyards Prosecco D.O.C., and Barefoot Pink Moscato.
The sparkling wines you offer to your consumers should not only range in taste, but they should also range in price, as well. That way, you will be able to appeal to just about every demographic and take advantage of the popularity of sparkling wine.
Red Blends
Red blend wines are one of the most popular types of wines in the current market. This isn’t surprising, as red blend wines are easy to drink, friendly and relatively cheap. The popularity of red blend wines may seem somewhat strange, as they have existed throughout the world for many centuries. However, it is the styling of red blend wines that has allowed them to remain popular for so many years. Most of the edges, or tannins, of these wines get blended out.
To cater to consumers who are obsessed with this seemingly unstoppable trend, you should produce red blend wines that offer something new to the large red blend wine market. Don’t create a cheap red blend wine that is only sweet and simple, as there are many such wines on the market. Most consumers find these types of red blend wines disappointing. The red blend wines you manufacture should also be priced modestly. Create colorful labels and memorable names for your red blend wines to contribute to the friendly feel.
Rose Wine
In the past, rose wine had a bad reputation among wine consumers in the United States. The primary reason for this bad rep was the association of rose wine with sweet, pink wines. However, in the past few years, rose wines have become incredibly popular among wine consumers due to a significant increase in quality, according to Community Table. Rose wine is even popular among men nowadays.
Rose is a very popular summer wine due to its refreshing, light taste. In fact, there is a social media hashtag, #summerwater, associated with this type of wine. However, rose wine isn’t only consumed on hot, lazy summer days. Wine consumers in the United States sip on rose all year. In fact, the United States came second in terms of global consumption of rose wine. The country that came first on the list was France, where white wine is regularly outsold by rose wine. The United States actually manufactures about 13 percent of the rose wine that is consumed in the world, according to Crush Brew.
Flavored Wines
Just as in the past, flavored wines will continue to be popular with the younger demographic. Contrary to popular belief, flavored wine is well-liked by both genders, not just women. Fruit-flavored wines are incredibly popular. Therefore, to cater to consumers who love flavored wine, you should add citrus and berry flavors to the wine you produce. Another reason why flavored wines tend to be popular among young people is due to their inexpensiveness, as flavored wines tend to have an alcohol content of no more than 20 percent. Therefore, if you want to attract the young demographic, it’s best to keep these flavored wines as low-priced as possible.
People’s tastes change all the time, especially when it comes to wine. Therefore, as a wine producer, it’s up to you to change your production to suit these shifting tastes. However, if you have no idea what wine consumers in the United States want, it can be quite difficult to alter your production to suit these desires. Fortunately, you can start the process by referring to the popular wine trends discussed above.
