How To
The TOP 6 functional ingredients for sports drinks in 2016
January may seem like the quietest month of the year. The holidays are over, and we’re all getting back to our daily routines. But the opposite is true for …
What Beyoncé and Steve Jobs can teach food & drink start-ups
My colleague Dave and I recently visited the ‘Food Matters’ show in London. It was a great event with tons of really innovative brands in the …
Big data: what’s in it for a beverage producer?
This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to …
Selling your beverages in-store: getting out of the box
Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution …
TOP 10 Beverage trends for 2016: from protein drinks to herbal sodas
As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to …
Storytelling in Non-alcoholic Beverage Advertising
Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic …
Flavoring ideas for your alcohol beverage development
Nowadays everywhere we are looking for innovations, the food and beverage industry is not an exception. We are trying new conception mixtures and flavorings to …
Online Beverage Shopping: a Trend to Consider?
Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms …
Important Hints for Successful Beverage Development Project
It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last …
Understanding The Indian Palate
Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed …
