About Pamela Webber
Pamela Webber is Chief Marketing Officer at 99designs. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction. In addition to her background as a marketer, Pamela brings a host of first-hand experience as an ecommerce entrepreneur. You can follow her on Twitter @pamwebber_sf.
You’ve created an amazing beverage. Everyone’s going to love it, and it’ll change the way people think about consuming liquids. But unless you plan on …