About Nick Parker
I help brands and businesses grab opportunities and fix problems, using words.
I help them suss out or sort out their story, and tell it in a way that's distinctive and memorable.
This is often intertwined with what their brand stands for, and what their overall strategy is.
I help them define and use what's become known as their 'tone of voice'.
(Which, in a terrible linguistic irony, isn't a very good description for what's really going on.
Have a look at my Why Your Brand Does Not Need a Tone Of Voice booklet.)
And I run workshops, to help people do the grabbing and the fixing themselves.
There's plenty of details about my workshops over at www.nickparker.co.uk.
Originally from Nick Parker’s LinkedIn. For at least the last decade, Innocent Drinks’s cosy-chatty-witty tone of voice has been the default voice for …
