Author Archives
Arla relaunching its brand worldwide
The new slogan ‘Let in the Goodness’ will be accompanied by the dairy company’s largest international marketing campaign to date, underlining Arla’s …
Advantame Approved in Europe
On 3 June 2014, the European Commission approved Advantame, the new, low calorie sweetener from Ajinomoto, thus helping food and beverage companies to meet …
Drinks for a Dry Generation
There’s a growing trend among young adults in the UK – these days, it’s cool not to drink. But with a lack of alcoholic alternatives, choices are …
Transforming Tea Time
After decades of focus on coffee, the hot beverage market is turning its sights on the humble tea leaf. Stephanie Phillips takes a look at the latest …
Doehler launches natural Herb & Spice Extracts and natural Blossom Flavours on the market
Doehler is meeting the rapidly increasing demand for botanical flavours in the food and beverage industry with a new portfolio of natural herb & spice …
Diet Coke® Invites Fans To ‘Get A Taste’ Of The Good Life
Integrated campaign explores fans’ unwavering love for the taste of Diet Coke, America’s No. 1 no-calorie sparkling beverage. Atlanta, September 22, 2014 …
New Starbucks Iced Coffee – Brewed to Personalize at Home
Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the …
Van Bulck – Organic Belgian Beers
Lager – the beer is not only unique and special because of the facts that it is Organic and Gluten free, but also product itself. Product packaging is …
A new range of flavors WILD providing the taste of summer
Are you familiar with camu camu or pink guava? If not, you can get to know them in WILD’s new range of flavors, “Tropical Fruits.” These natural …
Jim Beam selects Rexam Editions™ for limited edition World Cup cans
Rexam, a leading global beverage can manufacturer, has collaborated with Jim Beam Germany to produce limited edition World Cup cans. The celebratory designs, …
