About Claire Nuttall
Claire has over 20 years experience working in the world of branded and own label innovation, helping brands and businesses inspire and realise real commercial innovation success.
Thrive is a real, practical innovation partnership for brands and businesses globally. The key to their success is creating incremental brand and business value, by collaborating to create commercially robust, inspired innovation. The business model pivots around working with trade, retailers and consumers at all times, hence bringing together such a unique blend of founding partners & collaborators from a mix of brand, commercial and high level retail backgrounds.
Prior to Thrive, Claire spent 12 years as a Partner and Director of Consumer Brands at Dragon Rouge, joined 1HQ for 2.5 years as a Senior Partner and Director of Insight & Innovation before leaving to set up a new Brand & Innovation agency Thrive in 2012.
Claire has driven major game changing Strategy, Insight and Innovation for clients including Nestle, Kerry Foods, M&S, Unilever, GSK, Carlsberg, Premier Foods, Bacardi, Twinings, ABF, Sainsburys, Burtons Foods, Campina, Asda, amongst many others.
Claire has also led pioneering health projects around the future of food and drink and how brands can best develop to appeal to new and emerging audiences or create new categories for growth. She has worked with societal and attitudinal trends in food and drinks and health for over 15 years and regularly contributes to conferences and thought pieces on opportunities for breakthrough.
Once a market dominated by macho looking black and silver sports nutrition jars, protein is finding its relevance and role across many categories. Protein …
