Event
eBev Europe
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Date/Time
Date(s) - 22/03/2017 - 23/03/2017
11:00 am - 1:00 pm
Location
SANA Lisboa
Categories
eBev Europe is Beverage Marketing Association’s annual international summit aimed at solving a specific challenge in the world of beverage marketing each year. This year, we’re going to be looking at the conundrum of reaching as much of our audience as possible versus building personalized, rich relationships – and how transparency, efficiency, and precision can help accomplish BOTH, driving game changing results across all phases of marketing.
We’re living in a world where in order to succeed we need to reach more and more of our market while also personalizing our communication and being authentic. Consumers are uninviting us into their lives (via ad-blockers), the media landscape has changed forever (and shows no signs of slowing) and trust in advertising is at an all-time low. So how can you possibly increase reach AND build rich relationships – at a time when we’re not as welcome as we once were?
