Beverage News
BluePrint® Organic Launches New Kombucha Drinks
BluePrint®, a leader in developing cold-pressed juices and juice drinks, today announced the launch of a new line of certified USDA organic Kombucha Drinks, now available at Whole Foods Market and local retailers in the New York Tri-State area, as well as in Whole Foods Market Midwest- area stores starting in September. The drinks combine organic cold-pressed juices with the power of fermented tea, offering functional benefits, such as digestion and immunity. Additionally, starting August 25, 2016, BluePrint® Kombucha Drinks will be available in Sprouts Farmers Market locations.
“Our dedicated BluePrint® consumers have been asking for a Kombucha product. We know they are on-the-go and need solutions to fit their lifestyles,” said Alex Galindez, General Manager, BluePrint®.
“When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is ‘magic in a bottle.’ BluePrint® is dedicated to helping consumers lead healthier, more energy-filled lives—organically.”
BluePrint® Kombucha drink line consists of four varieties in 14-fluid ounce bottles: Kale-a-lu-ya, Miss Tang, Raise the Roots and Sweet Heat. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.
BluePrint® Kombucha Drink varieties blend organic fruits and vegetable juices with reinvigorating ingredients, creating an ideal combination for an energizing, on-the-go beverage. Varieties include:
- Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
- Miss Tang: Lime, lemon and ginger juice helps to support the immune system.
- Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
- Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.
Source: The Hain Celestial Group, Inc.
