Beverage News
The World’s First Energy Drink Certified by the Clean Label Project
MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is now the first energy drink in the world to earn “Clean Label” certification and a Purity Award from the Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labeling.
MATI put its organic, craft-brewed energy drinks through state-of-the-art testing for more than 130 harmful environmental and industrial contaminants and toxins, joining companies like Once Upon a Farm and WICKED Protein Bars to achieve the certification.
“Consumers are increasingly aware of exactly what they are eating and drinking – and looking for brands that they can trust,” said Eric Masters, CEO, MATI Healthy Energy. “MATI launched our organic certified products earlier this year, and the Clean Label Project certification was a natural next step in trust and transparency with our consumers. As the first energy drink in the world to earn the certification, we hope it will bring more attention to the simple choices that consumers can make every day to support a healthy and active lifestyle.”
The Clean Label Project uses its accredited analytical laboratory to test products for more than 130 harmful environmental and industrial contaminants and toxins like arsenic, cadmium, lead, mercury, antibiotics, BPA/BPS and pesticides.
“The food and beverage industry is on the verge of a fundamental paradigm shift when it comes to safety,” said Jackie Bowen, executive director, Clean Label Project. “The new arbiters of safety and quality are consumers, and a growing segment of these consumers care deeply about the long-term health effects of chemicals – both on and off the label. MATI is the first energy drink company to recognize the value of the movement of the clean product, and set a new definition of safety across its supply chain.”
MATI is made with just a few simple, clean ingredients; including an organic blend of fruit juices, natural flavors and craft-brewed guayusa – a naturally caffeinated leaf known as the “tea of the amazon.”
MATI continues to show momentum at retail, experiencing triple-digit growth and launching in more than 730 natural and specialty stores in 2019. The brand is currently the second-largest healthy energy drink in the Whole Foods Southeast region and recently launched in 45 Whole Foods locations across the Southwest.
Since the creation of its first batch in a Duke student’s dorm room in 2012, MATI Healthy Energy quickly expanded to retail stores throughout the Southeast, including Whole Foods, Fresh Market, Earth Fare, Harris Teeter and via online retail on Amazon and its website.
Source: MATI Healthy Energy
